Back to school – 5 things to do this week to get your business ready for the new term
We write newsletters and copy for all sorts of businesses. This week we gave a client some simple pointers for a "Back to School" feature they were sending to small business owners. They said we could share them. So, if you are a small business owner and you want to get back into the swing of things, try our one-a-day, five-a-week or just all-at-once tips for a productive week.
Monday. Log in to Google Analytics and note down the page that gets most hits and the one that gets fewest. If you have any tumbleweed pages consider editing them or replacing them with something up to date. Make a plan to do this and have ideas about what content you need.
Tuesday. Update your database with the business cards you’ve been collecting and putting to one side because they are important… No database? Start one. Excel will do just fine.
Wednesday. Re-read your social media plan. Haven’t got one? Write down the answers to these questions: What do I want to do SM for? How often will I update my SM? What sort of things will I talk about? Then go and find 5 new people to follow or like and get inspired. Write down your ideas and make a plan to make a plan.
Thursday. The new Friday so be inspired for a few minutes. Think of a business you want yours to be like. Write down what that business does well and think about how you can be like it!
Friday. Give yourself half an hour to kick back and make a note of just how far you have come since you started your business. Give yourself a pat on the back, before welcoming the weekend.
Well done, you got through the first week back and your business is already in better shape!