Loyal customers - just what you need. But how do you keep them loyal when you are busy focusing on delivering your products and services?
We're doing some work to help out the Launceston Loyalty Scheme. It's a volunteer group and we're all working hard to get people in Launceston to buy local. Traders offer incentives to all card-carrying loyal customers. It's too easy to focus on offers and short term discounts to keep people loyal. Sometimes we all get so hung up on shopping around and finding the best deal that we forget what really makes us loyal, and it is so often not just the price. Here are our five tips for keeping your customers loyal.