Honesty in marketing - a useful planning thing
So... at a presentation with a WiRE group the other week, a planning tool that struck a chord with all the entrepreneurs in the room was the idea of writing everything that is good and bad about your company / product and using this brutally honest information to help identify areas to focus resources. It's funny how the words "honest" and "marketing" individually are acceptable but strung together in a sentence they seem to make people raise their eyebrows. As it was such a hit we've created a download of our Grid of Good and Bad, and added a Web of Focus planning frame that will be useful to companies big or small. It's free to download in our download centre. Honestly!