Measure up against the competition -new download

We've just added a new download to the Download Centre. It's a Competitive Strength Grid; a useful tool to help you see how you stack up against the competition, based on criteria your customers value. This sort of common sense competitor analysis generates ideas and useful conversations. The spreadsheet we've written for you will calculate your scores automatically. If your results show you are weak against your competitors and you need some new ideas we'll be happy to help.

Jo Shinner