Top tip for a New Year marketing push

We've just been asked to give a tip to a local enterprise group on how small businesses can do just one thing to get their marketing off to a flying start this year. So we'll share it.

It's January and you have a couple of weeks left for conversations to begin "Happy New Year." Look back through your 2013 diary to spot the people you met and intended to do business with,  who got left behind. You will have had ideas in the last twelve months that are still relevant, still a good idea and well worth pursuing. Use the New Year icebreaker conversation to pick up the phone or email and get missed opportunities back on track.

Jo Shinner