Here is a store of useful information, tips, advice and tools we've made to help make your marketing easier. Download anything you need, it's all free.
Our newsletter. This edition focuses on growth.
Goal setting - advice on how to make goals that make sense
It can be easy to go round in circles when you try to define your goals. Attached is a sheet to help you make business goals that make sense. This sheet is aimed at small businesses.
When you think about advertising on the radio it's easy to get carried away with listener figures and scripts. Like any marketing spend you need to decide if it is likely to work for you and be value for money. This download is a list of questions to help you decide, and a few tips that will be useful too.
We've made a handy tool called a Communication Mix Manager. It helps you work out what channels you use to communicate with your audience. It's a useful stepping stone to use as a tool for measuring the effectiveness of your spend, and spotting opportunities to communicate in new ways.
Clicks and Mortar - two ways to do retail business. If you are a high street retailer wanting some advice this download will be useful. Written for Rowan Tree by a successful retail expert with over thirty years' experience it contains valuable advice, tips and hints to help you bring in customers, increase sales and maximise your bottom line.
This grid will help you think about your competitive position and consider what influences your customers. It's easy to fill in and will automatically calculate results. When people from different departments complete it and compare against each other the results can be really thought provoking. You try it.
Honesty is the best policy. This planning tool is a simple, effective way to drive honest conversations that are structured, giving your plans focus and helping you make best use of your resources. It's a popular tool that we use regardless of business size or stage. Here it is.